Millennials have entered the housing market and with them they have brought new ideas about what a home should look like. These younger buyers expect a lot from their environment; they like larger living spaces, media rooms and smart home technology. Millennials want homes which complement their lifestyle and provide an extension of how they […]
A professional agent will always seek out potential buyer feedback after a showing. Of course the first bit of feedback is that the buyer did not write an offer. While that’s never good news, the most important thing going forward is to find out why. Only by hearing the unpleasant feedback can the seller make […]
When most people think about holidays they think about Christmas, but holidays come along all year long. With Easter and Passover coming this month, some sellers are wondering if they should add a few decorations or would that be inappropriate or detrimental. Maybe as an agent you are wondering the same thing. The truth is […]
Clients are the most important assets you have; it’s important to nurture and appreciate them. One of the ways real estate agents show appreciation for the business these clients bring them is through real estate client appreciation gift ideas. Typically these gifts take the form of dull baskets of treats or gift certificates to local […]
Just say the words “door knocking” in a room of real estate agents and feel the tension rise. You will most likely start to hear the murmurings of agents assuring each other that it doesn’t work and that it’s old-fashioned. The truth is that anything that puts you in front of prospective sellers is going to […]
Offering Value on Social Media You already know that you need a robust social media marketing strategy as part of your overall marketing plan. We’ve all seen the agent who spams their feed with listing after listing; this is the wrong way to market your services on social media. To be effective, you need to […]
Top 5 Expectations Sellers Have of Their Listing Agent Regardless of whether this is your first listing or your one hundredth, understanding the basic expectations your seller has of you is important. In fact, the more experience you have with listings the more you should remind yourself of what your seller needs from you. […]
Avoid These 5 Mistakes New Agents Make New real estate agents are excited to start their new career. Unfortunately many fail in their first year because they make critical mistakes which derail their opportunity. Many of these mistakes are easy to avoid and with proper preparation, you can not only jump start your business but […]
Like all entrepreneurs, real estate agents want to ensure they maximize their income and minimize their tax burden. Fortunately there is a multitude of legitimate ways to reduce their taxable income. * 10 Great Tax Deductions for Real Estate Agents 1. Vehicle Deductions – Lease payments and mileage2. Home Office – A home office that […]